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RELEASE FROM FOCUS SEPTEMBER 2002
Vibrations" at HENRY BERTRAND
Bertrand Silk Fabrics have launched their California Collection.
Drean, Vice-President Interiors excitedly tells the story, "Over
recent seasons Henry Bertrand have developed from a Great Silk
Plains House into a world class supplier of Classic Silk Damasks,
Samites and Brocatelles. So most of our clients have been pleasantly
stunned by our new California collection. Here is a new exciting
marriage between Henry Bertrand's great colour sense with some
stunning Contemporary Designs."
Gilbert, Managing Director adds, "We felt
that we had such a strong range of Classics with Florals, Toiles,
Ogees, Mosaics and had covered every period except the present
and the future. So many of our clients have been asking us to
take our design style and handwriting to a contemporary milieu.
Our Contract Customers and our three showrooms in the West of
the USA have led this call, so it seemed natural that it would
be THE CALIFORNIA COLLECTION with apologies to our friends in
Seattle and Scottsdale."
Bercovitch, who designed the collection is Co-Managing Director
of Henry Bertrand feels, " that we had
an opportunity to do a number of things that had been particularly
dramatic. We knew we needed to create a number of colour stories
in melange with a number of designs. Each design had to work
in each colour story. There are about 10 currently prevalent
colour trends on the West Coast of the USA and in hospitality
and the temptation was always there to cover them all. In the
end, we felt that it would be our statement on these stories
and we spent time in the markets examining the actual use of
these colours and the parallel use of them in other Colour-using
continues, "The swing away from Colonial
Imperials continues,but the good news has been the return of
colour. So we worked on the following seven colourways. Three
"Neutrals" (Pasadena Cream, Palm Springs Sand and Tijuana Nutmeg),
two Blues - one light, one dark (Pacific Ocean and Malibu Dove),
a burnished red with lots of Gold (Red Rock Terracotta) and
a great new series of greens (collectively known as Sequoia
Celadon). "and for the designs we used a series of influences.
A contemporary floral (San Diego), a geometric window-pane which
is equally a design influence in the fashion sector (San Francisco),
an Upholstery Weight with struture (San Jose), A structure for
panelled walls and curtains (San Fernando) and finally an abstract
statement that would hold the story together (San Rafael)"
Gilbert concludes the story, "We are not
only delighted that we have launched this collection which we
are sure hits the moment, but to say, this was created, designed
and woven in Britain makes us feel even better."